Giune 2009

Garda riva schuh

March 2009
KAY RUSH TESTIMONIAL KHRIO' - Micam Pad.7 stand D01 A double Khriò event at the Micam in Milan: presentation of the new Winter Collection 09/10 and Kay Rush as testimonial for the brand. Dedicated to women who love Italian styling, Khriò shoes are known and loved around the world for their innovative look, great fit, refined and never over-done interpretation of fashion trends plus perfectly balanced quality-price ratio. The Winter Collcetion 09/10 is very complete and completely satisfies the desires of customers and of footwear shops, always saerching for products with high intrinsic value that are comfortable, easy to wear and afforbable. This year Alfiere Aps, owner of the Khriò trademark, has launched a campaign greatly enhancing the brand, with a new image and a communications plan addressed to both public and trade that will star Kay Rush in the press campaign, shop displays and at www.khrio.com, already very popular. Kay Rush is an international celebrity personifying the modern and dynamic way contemporary women live: a lover of sports and outdoor living, weel-informed and knowledgeable about her personal choices. Kay is the Khriò woman who for esch day's myriad activities, at home, at work, at play, chooses elegant but very comfortable footwear, casual but beautiful, fashionable yet personal. Great personality, styling, taste and character are the features of Khriò and its customers, well-represented by Kay Rush and the travel philosophy. A philosophy whose strength lies in its slogan: "Walk the world with us". Khriò shoes aren't a uniform, they're a lifestyle. Its targets aren't tribe members but members of a community that in Khriò find the authencity of handcraftsmanship rooted in the Italian traditions of the Marche region. Because Khriò has alwyas stayed outside the box, bringing innovativa value to longstanding product categories by offering them in a new version or new positioning. Micam will also see presentation of a new fund-raising endeavor, with Khriò as main sponsor: the Settemilamiglialontano (www.settimilamiglialontano.asia) (Seven thousand miles away) project in support of children's education in Kamataka, in Southern India. Milan, March 2009 .

March 2009

Micam Milan

January 2009

Alfiere continues his fight against falsification.
During the last Expo Riva Schuh at Riva Del Garda, the police officers responsible for border control and for investigation fraud, made three confiscations of samples patented and copied from community exhibitors. The last confiscation involved Alfiere’s own designed and produced models. The managers of the company situated in Montecosaro detected about 70 models that were perfect imitation of theirs. “By now it is four or five seasons , we have to run into our models –says Claudio Sagripanti- by Chinese, Malaysian or Indian manufacture Companies. We always try to protect our work based on a constant research and innovation, registering our products through the European legislation, but unfortunately often it is a losing battle. If the copy comes from the Eastern countries – explains Claudio Sagripanti- the following marketing operations pass through various European companies operating on the market. It is a turnover that both the police and we know well, but it is not easy to stop. In fact, just last October, we made the police seize from various French shops, about 20 Thousand pairs of shoes copied from our winter collection. If that means we create a high quality product, it is also causes an appreciable damage to our company. So besides fighting the competition with other brands, we also have to settle up with who confuses our Italian and European customers faking our shoes”. Alfiere SpA continues to work hard with innovation and research, because they truly believe that it is the only way to fight the illegal competition.
Fight against falsification

October 2008

Master’s in Eco-Design & Eco-Innovation.  Second Edition 2008/2009.
Strategy, methodology and tools for creating and developing environmentally sustainable products.
Alfiere S.p.a., as part of its continuing attention and sensibility towards environmental issues, renews its commitment, for the second straight year, to the University of Camerino’s graduate degree program aimed at training “Eco-Designers.”  These professionals are a new kind of product manager, skilled in guiding a product throughout its life cycle with the goal of either preventing or reducing its negative effects on the environment.  The program focuses on project management techniques, eco-innovative materials, and principles of environmentally sustainable design.
Master in Ecodesign & Ecoinnovazione (1)

Master in Ecodesign & Ecoinnovazione (2)

September 2008

Master class in Eco-design & Eco-innovation
ECO-FOOTWEAR. A new concept in environmentally friendly footwear.
The Eco-design and Eco-innovation master class offers a project workshop entitled ECO-FOOTWEAR, proposing new concepts for environmentally friendly footwear organised and  held by Alfiere SpA, a leader in footwear, and Fondazione Elios, a leading training and footwear organisation located in the Marches led by designer Gino Mecozzi and Lucio Righetto, with the expert collaboration of  Claudio Sagripanti.
The aims of this experimental project are to develop innovative solutions for environmentally friendly footwear starting with those products which are most representative of the company and to design a highly flexible summer and winter ‘mono-product’ which can be modified through the use of the interchangeable parts applied to it according to the season in which it is meant to be worn.

July 2008

Fight against counterfeiting
The Community office of Trade Marks and Design in Alicante has recently accepted all
of the Khriò collection patented by Alfiere as definite Community design and therefore
against the Pons Quintana SA society that had presented eight appeals.
This provisional duty decision grants originality of the Alfiere models whilst contemporary concluding that Pons Quintana illegally duplicated essential characteristics.
Moreover, this decision also establishes that all action undertaken by Pons Quintana against Alfiere footwear, as well as all stores that sell the footwear, was unfounded.
Also, in March 2008 Spanish authorities sequestered footwear from Creaciones Alpe S.L on the basis that the models stored in their stockroom had characteristics that were unquestionably based on Alfiere designs.
The actions taken by Alfiere to protect our interests from competitors as well as those taken to attack rival companies are characterized by our policy to aim for high product quality whilst applying extensive stylistic research, together with a keen interest for intellectual property. By communicating these important outcomes, Alfiere wishes to thank all collaborators for their invaluable contribution and to assure all clients of our attention to detail towards the quality of products and innovation of design as well as the protection of these products.

March 2008

Fight against counterfeiting
Alfiere Spa: a clear example in the creation, defence and market assertion of creative
product originality and aesthetics. Nowadays, talking about company development, the word you hear most is “INNOVATION”; the need for companies to adopt policies aimed at improving products technically and aesthetically, controlling distribution and brand communication. This along with the need to create an external system enabling them to save money synergically to lower production costs and make the product quality/ price ratio more attractive for consumers. In order to grow on a highly competitive market, Alfieri Spa has invested a lot in the design of its women’s footwear and accessories over the last five years. It has also systematically registered them as Community designs and models. That Alfieri’s style research has been a winning element is proved by the considerable growth in turnover over recent periods and by a growing number of imitations and forgeries of its footwear models against which it has used all means and taken all legal measures reserved for the owners of registered Community designs. Alfiere has involved all its collaborators in its innovation policy; from employees to agents in the different areas as well third party suppliers and customers, aimed at: 1. communicating how original its products are and spreading a sense of security and tranquillity amongst those who have commercial relations with the company; this was especially appreciated by a clientele wanting to be safeguarded against any legal problems linked to forgeries which companies usually turn to nowadays to protect their markets; 2. receiving information, in real time, on the existence of forgeries damaging it; this to be able to act immediately in defence of its rights by sending out intimations generally followed by out-of–court transactions in Alfiere’s favour:
- exclusive rights to its designs;
- payment of an amount as compensation for damages and to refund expenses;
- a commitment taken by said companies not to produce, commercialise or to withdraw
the footwear or accessory models that are identical or similar to those covered by Community registered designs belonging to Alfiere from the market.
Furthermore, at the various National and International footwear sector Trade Fairs, such as Riva del Garda and MICAM in Milan, Madrid and Paris, Alfiere presented a series of accusations against companies exhibiting forged copies of its community design models, followed by seizure during which the corporate names of companies from outside the Community emerged; in fact, they were third party manufacturers for European buyers present at the various sector trade fairs.
Consequently, to block imports of forged models during customs clearance, Alfiere sent all European Customs Authorities copies of its registered Community design patent rights and the names of those companies from outside the European Community that it had acquired knowledge of. In this way, the Company has won important out-of-court victories in both France and Spain.